Business Intelligence for e-commerce and logistics
K.I.E Advisory is a Business Intelligence consultancy for DTC e-commerce brands and logistics operators. We build Power BI dashboards, run profit audits, and work as embedded analysts. Every engagement is priced up front and delivered as a .pbix file you keep.
You can pull a Shopify export, a carrier invoice, an ad spend report, and a stock movement file. What you cannot do is sit them on top of each other and ask which channel is profitable after returns, which carrier is silently dragging your return rate up, or which SKU is propping up the entire portfolio. That is the question we answer.
Services
Two kinds of business: consumer brands selling direct online, and operators moving physical goods across Europe. Most clients start with a Profit Audit and grow the engagement from there. Some come in for a specific dashboard build and never need an audit.
Vertical 01
Shopify-tier brands and multi-channel sellers doing €500K to €10M annually. Usually the headline P&L looks healthy, but nobody can tell you which SKUs are actually paying the bills.
Vertical 02
Multi-carrier 3PLs, cross-border e-commerce operators, and in-house fulfilment teams running fragmented reporting across systems.
Not sure which fits? Request a Margin-Leak Assessment and describe your data. We will tell you what an audit would surface.
Selected work
Two reference architectures, one per vertical. The financial modelling matches live mid-market DTC and multi-carrier logistics configurations. Client numbers stay with the client, so we built these to show you what a real audit deliverable looks like page by page.
DTC e-commerce
Eight-page audit on a reference architecture beauty brand modelled at €412.55K annual revenue across 10 SKUs. Surfaced €40,820 in misallocated capital, flagged two structurally loss-making SKUs, and built a live scenario simulator modelling a +44% contribution uplift without launching a new product.
Logistics and 3PL
Six-page audit on a reference architecture pan-European fulfilment network modelled at €204.7K in sales across 1,000 orders, 20 countries, and 5 carriers. Surfaced GLS at 31.91% return rate versus PostNL at 21.96% despite comparable delivery speed, and produced a country-level carrier reallocation plan.
How it works
A short working call. Bring one report you actually use to make decisions. We tell you what is missing from it and what an audit would surface. It is how we figure out together whether there is a fit.
Order data, product cost data, carrier or shipping data, and any spend data you track. CSV or Excel is enough. If it lives in Shopify, Xero, or a WMS export, it is fine. I clean it.
Five to ten working days. You get a six-page Power BI report with a scenario simulator, drill-through architecture, and a written diagnosis page. The case studies above show the exact depth of the deliverable.
Delivered as a .pbix file. You can open it in the free Power BI Desktop on Windows. You only need a paid licence if you want to share it online with your team.
Pricing
Prices are listed publicly and quoted up front. The Profit Audit is the offer most clients start with when they want a diagnostic. Retainers and custom builds are scoped separately when the work calls for it.
Where most engagements begin
€1,500
One-time, fixed fee
€400/mo
Tier 1, after audit
€900/mo
Tier 2, after audit
Custom dashboard builds, embedded analytics, or larger e-commerce and logistics data projects are scoped separately, always as fixed-fee engagements. Ask for a quote.
About
I am Kenechukwu (Donald) Ifeanyi-Ezeaka. K.I.E Advisory is the consultancy I run from Bratislava. Before I built dashboards, I worked inside European supply chain and logistics operations, at PostNL, DB Schenker, and Denso. That is where the method comes from. I have seen the gap between the report a founder is looking at and what is actually happening on the ground, and every model I ship is built to close it.
The Power BI architecture goes deeper than most agency output because it is engineered from the ground up to prevent data silos and circular dependencies. The .pbix files use disconnected dimension tables for shared-measure routing, layered measure architecture from unit-level to portfolio-level via SUMX, VAR-driven contribution margin, live what-if parameters for scenario simulation, drill-through pages, and tooltip canvas pages registered as tooltips. If those words mean something to you, you know the level. If they do not, the case studies show what comes out the other side.
FAQ
No. The audit is delivered as a .pbix file. You can open it in the free Power BI Desktop application on any Windows machine. A paid licence is only required if you want to publish the dashboard online for team access.
Five to ten working days from the moment your data lands in my inbox. Most of that time is data cleaning and modelling, not analysis.
CSV or Excel exports from your existing systems. Typical inputs are order data, product cost data, carrier or shipping data, and any spend data you already track. Messy is fine. Cleaning is part of the work.
Not at the same scope. I do offer an audit-lite at €750 with one KPI page, two or three findings, and no scenario simulator. Different product, different depth. Most clients find the full audit pays for itself on the first finding.
DTC e-commerce brands doing roughly €500K to €10M in annual revenue who suspect their margin is leaking but cannot see where. Logistics operators and 3PLs running multiple carriers with patchy visibility into where the cost is going. Founders and operators who make decisions on Excel exports and want one source of truth.
They are reference architectures. The financial modelling matches live mid-market DTC and multi-carrier logistics configurations. The DAX architecture, the modelling depth, and the audit structure are identical to paid client work. Client-specific numbers stay confidential with the client.
A short working call. Bring one report you actually use to make decisions. We will tell you what is missing from it and what an audit would surface. If there is a fit, we scope the work. If not, you walk away with something useful anyway.
Prefer LinkedIn? DM me there.